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Dardevle Spoon Lure

$9.99
The classic Dardevle Spoon remains the one of the most popular and among the most effective all-around fishing lures on the market today. Cast or trolled, this spoon sports a unique wiggling-and-wobbling action that is absolutely irresistible to pike,...

Panther Martin Classic In-Line Spinner

$5.29 - $5.69
The Panther Martin Classic Red Hook Lure features fish-attracting color and vibration, Blood-red hook for additional enticement, and the versatility for effectiveness on many species of fish.

JFW Designs Mugs

$16.95
JFW Designs is a Marquette, MI based designer that specializes in awesome fish prints! Chose from Rainbow Trout, Brown Trout and our U.P. Native Brook Trout. Common mug sized at 3 inches. Steel. Dishwasher safe.

Dyin Dog

$27.99
Weight: 4.6 oz Length: 13.5" Hooks: (1) 5/0 hook (front) and (1) 3/0 hook (back) Action of a dying fish with a tail that kicks on every pull or tap. Suspends with a very slow rise to entice neutral fish to strike. Tail is replaceable.
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Simms Guide Nipper

$49.95
Specs The Simms next-generation Guide Nipper combine aerospace-grade aluminum architecture with surgically-sharp jaws for ideal performance with light to heavy mono or fluoro leaders and tippets. Details include 6061-T6 machined aluminum arms and...

TFO Professional Series Casting Rods

$99.95 - $109.95
TFG PROFESSIONAL There are a handful of rod actions that should reside in any angler’s rod locker. We took all of the positive attributes and actions from our wildly successful Signature series and have molded them into the Professional series...

TFO Trout Panfish Spinning Rods

$89.95
TROUT-PANFISH What is it about ultralight rods? It seems no matter the age or experience of the angler, these magic little wands never fail to elicit smiles and build memories. For most people, their first introduction to fishing was a push-button...

UB1270 Battery

$20.99
Sealed AGM Lead Acid Universal Battery uses valve regulated construction for superior reliability and performance. The electrolyte is suspended in fiberglass mat separators which act as absorbent sponges. This sealed design means the battery never needs...

Lindy 360 Jig 3/8 oz

$5.19
The 360 Jig features a body that spins on an internal axle to produce completely unique vibration and sound which brings in fish from great distances. But the 360 is not just for loud, active fish attraction. It can be finessed to revolve slowly and...