Crankbaits

Built tough to handle big salmon, steelhead, walleye, bass, pike and other fighting game fish. The unique lip design allows strike-enticing FlatFish action during slow trolling or retrievals. Diving depths of up to 20 ft. without the addition of extra...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

A premier "jerkbait"-one that will always run true every time whether cast or trolled. The lure also feature a unique counter-balance weighting system that allows the weight to shift to the rear of the lure when casting, thus producing longer, more...

1/3 oz. 4.5 inch.    The Floating Rattlin'™Rogue has the size and action to catch walleyes (as well as all species of bass!) and feature color patterns specially designed for walleye anglers.

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

The Little Ripper has a incredible darting action. It wobbles wider and stays deeper than any other minnow bait in its class. The curved body and "V-bill" make it nearly neutral buoyant.

The Deep Little Ripper has a incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in it's class. The curved body and "V-bill" make it nearly neutral buoyant.

Floating Dives 5-7 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Floating Dives 12-15 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Floating Dives 5-8 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Floating Dives 2-5 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...