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Mag Lip 3.0

$9.59
Built tough to handle big salmon, steelhead, walleye, bass, pike and other fighting game fish. The unique lip design allows strike-enticing FlatFish action during slow trolling or retrievals. Diving depths of up to 20 ft. without the addition of extra...

Rapala RipStop

$12.99
The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind...

Rapala X-Rap

$14.99
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala Deep Down Husky Jerk DHJ10

$9.49
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Rapala Deep Down Husky Jerk DHJ12

$9.49
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Smithwick Suspending Rattling Rouge 3/8 oz 4 1/2"

$8.99
Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Little Ripper 500

$10.49
The Little Ripper has a incredible darting action. It wobbles wider and stays deeper than any other minnow bait in its class. The curved body and "V-bill" make it nearly neutral buoyant.

Deep Little Ripper

$10.49 - $10.89
The Deep Little Ripper has a incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in it's class. The curved body and "V-bill" make it nearly neutral buoyant.

Hesters Polish Shad Diver Floating 3 Inch 3/8 oz

$10.99
Floating Dives 5-7 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...