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Rapala Deep Down Husky Jerk DHJ12

$9.49
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Suspending Super Rogue Jr. Jerkbait, 4 1/8", 5/16 oz

$8.99
A premier "jerkbait"-one that will always run true every time whether cast or trolled. The lure also feature a unique counter-balance weighting system that allows the weight to shift to the rear of the lure when casting, thus producing longer, more...

Smithwick Suspending Rattling Rouge 3/8 oz 4 1/2"

$8.99
Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Little Ripper 500

$10.49
The Little Ripper has a incredible darting action. It wobbles wider and stays deeper than any other minnow bait in its class. The curved body and "V-bill" make it nearly neutral buoyant.

Deep Little Ripper

$10.49
The Deep Little Ripper has a incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in it's class. The curved body and "V-bill" make it nearly neutral buoyant.

Hesters Polish Shad Diver Floating 3 Inch 3/8 oz

$10.99
Floating Dives 5-7 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Hesters Polish Shad Diver 5 Inch 13/16 oz

$10.99
Floating Dives 12-15 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Hesters Polish Shad Diver 3.5 Inch 11/16 oz

$10.99
Floating Dives 5-8 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Hesters Polish Shad 3.5 Inch 9/16 oz

$9.95
Floating Dives 2-5 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...