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Hesters Polish Shad Diver 3.5 Inch 11/16 oz

$10.99
Floating Dives 5-8 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Hesters Polish Shad 3.5 Inch 9/16 oz

$9.95
Floating Dives 2-5 Feet   These classic style lures are diving crankbaits with a superb lifelike finish, holographic eyes and a fast wiggling action on the retrieve, great multi species lures for today's angler. When fished slowly they will swim just...

Hesters Goby Dancer

$9.95
The diving Goby Dancer is specifically for the angler who searches deep water for fish such as walleye, trout, muskie, pike, salmon and all bass species.This crankbait incorporates the attractive flash of a spinnerbait added to the enticing wobble of a...

Rat-L-Trap 1/2 oz 3 inch

$8.29
The Bill Lewis Rat-L-Trap Super Natural Series was designed with some of the most realistic paint jobs on the market today. They feature realistic designs while creating a natural flash when retrieving through the water. The fish will not be able to tell...

Rapala Shad Rap #7

$9.95
The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Reef Runner Mini Rip 1oz 3"

$9.79
The Mini-Rip is a tiny version of our popular deep diving Reef Runner lure. Small in size but big in action and fish catching ability! From Walleye to bass, trout and crappies, it’s sure to be another winner!